American Marketing Association: marketingpower enewsletter

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Dec 15, 2009

News
Featured Media
Blog Quote
Job Listings
Content Partners

January
-ROI Techniques: Philadelphia
-Social Media Boot Camp: Philadelphia
-Search Engine Optimization and Marketing: New York

February
-Social Media Marketing: San Francisco
-Technomarketing: Orlando
-Marketer's Rebound Guide: Chicago
-Branding Boot Camp: Philadelphia
-Winter Marketing Educators Conference

Featured Media

Podcast
Executive Call: Why (and How) Marketers Should Protect Their Brands Online

Webcasts
How to Maximize the ROI of Your Business Blog

Closed Loop Marketing: Tracking Success for Better Results

10 Trends that will Make or Break your Email ROI in 2010

Blog Quote

I tend to think of jargon as the last refuge of people who can’t put together coherent sentences using words everyone else uses.

-Marketing News Blog

Perk Partners

The AMA is pleased to offer our members special savings and opportunities through our Perks Partners program.

PR Newswire Toolkit
Liberty Mutual
Avis
NEBCO

Content Partners

Aberdeen Group
Copernicus
GfK
Inside CRM
ISBM
Maritz
MarketingNPV
McKinsey Quarterly
MSI
Platt Retail Institute
POPAI
PR Newswire
QRCA
Society for New Communications Research
WOMMA

Quote of the Week

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

- Steve Jobs

Featured Content

Content Partner Features	AMA Publication Features
COLLOQUY -Loyalty Evolution: Talkin’ ’Bout Pickle...With Relish	AMA Launches Menu of Niche Newsletters
LoyaltyOne -The Customer is Always Right	Marketing News -Techno Tools
COLLOQUY -The Cause Manifesto: Finding Greener Pastures	Marketing Health Services -Keeping Tabs
LoyaltyOne -The Dwindling Art: Recapturing The Art Of The Aha	Journal of Marketing -Ending a Price Promotion
Blackbaud -16 Starter Tips for Nonprofit Blogging	Journal of Marketing Research -The Face of Need -Benefits Leader Reversion
Dictionary Term -Mousetrapping
Join Our Community

News

Internet Marketing

Social Media Is the New Mass Media

2009-12-12 08:15:43 Media Post

2009: the Year of Twitter and Facebook

2009-12-13 01:56:00 Poten & Partners

Toyota â??she can take a good poundingâ? video accused of sexism and incestuous overtones

2009-12-13 01:21:48 Mumbrella

Microsoft Tops 2009's Most Talked About Brands

2009-12-13 07:21:58 Brandweek

Advertising

U.S. newspaper industry sees slump in advertising revenue, circulation

2009-12-12 02:35:40 People's Daily Online

Gillette to remove Tiger from print, TV advertising

2009-12-12 17:02:20 CBS Sports

Reborn AOL sets sites on content

2009-12-12 16:15:54 Times Online

CRM and Direct Marketing

How Dell willdial for dollars

2009-12-13 03:54:06 San Antonio Business Journal

'Tis the season to be wary of online scams

2009-12-13 03:38:50 TMC Net

Ford slogan rings true; Chrysler's outlook realistic

2009-12-13 03:56:03 The Detroit Free Press

Direct Marketing Redefined: Lean, Mean, and Green

2009-12-08 18:12:50 Manage Smarter

Not-for-Profit Marketing

Nonprofit annual reports cut the flash, save cash

2009-12-12 02:50:55 Boston Business Journal

Students at for-profits build debts if not resumes

2009-12-12 10:37:45 Oregonian

Charitable organizations come together to stop double-dipping

2009-12-13 00:07:10 Rock Hill Herald

Holiday partying meets a Scrooge's economy

2009-12-12 07:57:27 Vancouver Business Journal

As Charities Set 2010 Initiatives Nonprofit Professionals Share Resolutions and Insight into Needs and Challenges

2009-12-11 08:14:35 Business Wire

Marketing Research

Study: No '09 Growth In Organic Purchasers

2009-12-11 09:01:54 Media Post

Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study

2009-12-09 18:07:47 Promo Magazine

B-to-B Marketing

Direct digital marketing, data management, boost b-to-b marketing

2009-12-07 06:56:15 BToBOnline

Judging marketing metrics

2009-12-07 06:56:17 BToBOnline

TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009

2009-12-08 06:50:25 Business Wire UK

2010 Outlook survey shows marketing budgets to grow

2009-11-16 11:16:58 BToBOnline

2009 List Industry Report: Rent Or Grow Your Own?

2009-12-01 12:06:24 Folio Magazine

Branding

More retailers hitting shoppers up for donations at the register

2009-12-13 01:36:58 Chicago Daily Herald

Dec 11, 2009 Wyoming Advertises Winter Adventures on O'Hare's Baggage Carousels

2009-12-13 03:34:50 Travel Pulse

Google phone may be in the works

2009-12-13 05:59:18 STLtoday.com

Nokia to close US retail stores

2009-12-13 07:37:07 TelecomAsia.net

Can TiVo Reinvent Itself?

2009-12-13 07:46:12 Multichannel Online

Don't Neglect Internal Branding

2009-12-11 11:28:38 BusinessWeek

Job Listings

California - Marketing and Communications	Tennessee - Member & Marketing Research Manager
Florida - Sr. Direct Marketing Coordinator	Texas - Director - Direct Mail Product
Illinois - DIRECTOR, MARKETING - Senior Brand Consultant	Virginia - MARKETING DIRECTOR
Ohio - Senior Marketing Sciences Consultant
	more jobs

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