American Marketing Association: marketingpower enewsletter

"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back."

- John Ilhan

News

Internet Marketing

Ethnic Media Here To Stay and Growing -- A National Study on the Penetration of Ethnic Media in America

2009-06-13 14:07:24 New America Media

Social Media Is Increasingly Important Tool in Keeping Employees Engaged

2009-06-13 08:20:44 Talent Management

AOL acquires pair of local media companies

2009-06-13 17:15:50 IMedia Connection

Advertising

More Evidence of Online Video Effectiveness

2009-06-13 13:40:11 Kelsey Group

The dogness effect

2009-06-13 10:50:39 Petfood Industry

Tweenworld.net Promises to Up the Game in Online Content for Tween Boys and Girls Ages 8-12 and New Opportunities for Advertisers, Content Sponsorship and Social Marketing.

2009-06-13 02:30:16 PRWeb

Editorial When sexual imagery in advertising goes too far

2009-06-13 10:01:17 The Age

Anti-Apple ad removed

2009-06-13 01:55:25 stuff.co.nz

CRM and Direct Marketing

Autonomy Interwoven Unveils Social Media Analytics Tool

2009-06-13 01:32:08 Destination CRM

Studiocom & Dunkin' Donuts Bring Daily Giveaway to Facebook Fans

2009-06-13 18:30:18 Financials.com

Traditional CRM vs. Social CRM

2009-06-07 01:04:43 Inc Technology

Social Media Maturity Model: The Reactive State of Social CRM Organizations Have Voice, But Not Control

2009-06-06 02:48:56 Destination CRM

crm sales to outperform erp in 2009

2009-06-05 19:33:54 Selling Power

Not-for-Profit Marketing

Nonprofits Told to Step Up Their Fundraising Efforts During Tough Economic Times

2009-06-13 12:59:06 Philanthropy News Network

Web privacy certifier growing as for-profit

2009-06-13 11:08:43 San Francisco Business Times

Q&A: IBM Service Corps to share expertise

2009-06-13 04:14:20 Houston Chronicle

Jobs in green industries in Ohio grew at fourth-highest rate in U.S. through 2007, study says

2009-06-13 04:25:48 Cleveland Live

New Studies Show Nursing Workforce Critical To Success Of Health Reform

2009-06-13 07:11:18 Medical News Today

Marketing Research

Supply Chain Study on Inventory Management

2009-06-13 07:16:22 SMT Magazine

ARF Results Affirm Online Research Quality - June 12 2009

2009-06-13 03:35:28 Daily Research News

New study shows iPhone users to be in a class by themselves

2009-06-13 07:39:33 Apple Insider

Empathica Partners With Aberdeen Group to Highlight Link Between Customer Feedback and Business Success

2009-06-13 02:55:32 EMedia Wire

Social Networking Sites Embrace Clinical Trials

2009-06-13 01:29:59 Bio-IT World

Report: Interactive Budgets Favor Familiar Formats

2009-06-06 00:22:22 Media Post

B-to-B Marketing

Yet more bad news on the first quarter

2009-06-13 17:46:02 Media Life Magazine

RFM: A Precursor to Data Mining Summary Jim Stafford explains that RFM, business intelligence and data mining represent a common progression away from mass marketing as marketing efforts become more analytically based and targeted.

2009-05-15 03:54:51 Business Intelligence Network

Branding

With brands on block, car names get simpler

2009-06-13 03:23:25 TwinCities.com

MarkMonitor CEO on Brand Fraud, Risks Brands Face Online

2009-06-13 05:31:45 Brandweek

Do you really need a vanity Facebook account?

2009-06-13 02:42:20 Examiner.com

Today's Brands Are in Danger of 'Genericizing'

2009-06-13 18:30:15 Financials.com

Retail

US Retailers Hope To Cash In On DTV Transition

2009-06-13 08:16:45 Red Orbit

Mall Advertising Still Pays Off as Traffic Goes Back Up

2009-06-07 16:55:13 AdAge China

The Mercury News Interview: Dale Achabal, SCU professor and executive director, Retail Management Institute

2009-06-13 08:18:18 San Jose Mercury News, Calif.

High-End Retail Industry Gets a Makeover

2009-06-13 16:22:35 MoneyNews.com

Toyota Strikes Deal with Telemundo's 'Devil'

2009-06-13 05:31:47 Brandweek

Featured Content

Content Partner Features	AMA Publication Features
MarketingNPV -What to Cut: Four Strategic Frameworks for Budget Cutting	Marketing Matters Newsletter -Retail Outlook: Light at the End of a Long Tunnel
Prophet -The Seven Surmountable Hurdles to Marketing Effectiveness	Marketing News -In With the Old, In Spite of the New -Slaying Marketing’s Dragons
TalentZoo -Managing the Customer Experience	Marketing Management -Take the Long View
Target Marketing -Needs, Wants and the Absolute Importance of Relevance -Use Metrics to Strengthen Your E-mail Campaigns	Marketing Health Services -Whisper to a Scream
Dictionary Term -CLOAKING	Journal of International Marketing -Global Consumer Innovativeness
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