Webcast

Webcast

Join us for a guest panel discussion from the presenters from the upcoming highly anticipated AMA event - MplanetTM - Navigating the New Marketsphere. How do you navigate the shifting digital marketing landscape? If you have just started or have already engaged in social media, virtual advertising and other interactive marketing technologies, this webcast will give you an understanding of the essentials every marketer should know when employing digital centered marketing strategies. Walk away with a clear plan of action and future-focused perspective you can take back to your organization.

Speaker Panel

Toby Bloomberg - Bloomberg Marketing; Diva Marketing Blog
Combining over 15-years of traditional strategic marketing and with the lessons learned from her adventures in social media, Toby’s company, Bloomberg Marketing/Diva Marketing, helps organizations join the new conversation, from blogs, to social networking to widgets to blogger relations and beyond…without getting blown-up. One of her passions is helping marketers “get” the benefits of social media so it’s not a surprise that you can find Toby speaking and consulting on the topic at conferences and for organizations such as 3M, M/A/R/C, GourmetStation, American Marketing Association, PRSA, New Communications Forum, Blog World, Theraplex, BlogWorld, Cox Communications, Purina and BlogHer.
   
Julie Fleischer - VP/Group Director, Account Planning and Innovations, DIGITAS
Since 2007, Ms. Fleischer has managed the planning group for Digitas ' Chicago office and guided innovation for the agency and its clients. Prior to joining Digitas, Ms. Fleischer was the director of Innovation and Research for Laga, a design and innovation firm. She led the agency's consulting division, which developed innovative solutions for brand, product, package and business models for clients such as Pepsi, General Mills, Kraft, SC Johnson and Sara Lee Apparel. Before joining Laga, Ms. Fleischer was the CMO of ClubMom, one of the top mom destinations on the Web, where she drove the branding and innovative marketing for the site.
   
David Kinard - Director of Marketing, Giant Campus, Inc.
David Kinard is a 20-year marketing veteran who has worked with companies such as Microsoft, Merrill Lynch, Howard Johnson, Costco, Getty Images, Trendwest Resorts and dozens of non-profit organizations including the American Marketing Association and American Society of Association Executives. He is a sought-after expert on marketing strategy and customer communication issues and has been interviewed by publications such as Entrepreneur, The Seattle Times, the BBC, Advertising Age, the Wall Street Journal Online and MSN bCentral.com. David hosts the live, weekly Internet radio show, Marketing News Radio, produced by the American Marketing Association.
   
Greg Verdino - Chief Strategy Officer, crayon
A recognized expert on marketing innovation, emerging media and Web 2.0, Mr. Verdino heads crayon's strategic advisory and conversational marketing practices. He provides clients with thought leadership on joining online and offline conversations, influencing key influencers, engaging consumers in meaningful dialogue and tapping into the power of bold, non-traditional marketing approaches. His site, gregverdino.typepad.com, is one of the Web's most influential—and sometimes controversial—marketing blogs. Mr. Verdino has written for MediaPost's OMMA magazine and iMedia Connection. He has been profiled and quoted by a wide variety of media including Advertising Age, Adweek, Business Week, Forbes, New York Times, Newsday and The Wall Street Journal.
   

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