Decline of Conceptual Articles in the Marketing Discipline
Manjit Yadav’s article (“The Decline of Conceptual Articles and Implications for Knowledge Development”) in the January 2010 issue of JM alerts readers about the value of conceptual articles to the marketing discipline. It also notes the alarming decline in the share of conceptual articles over the total number of articles published. The author reports that this decline is especially sharp for JM (relative to other top marketing journals) and that much of this decline has occurred in the last decade.
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