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Manjit Yadav’s article (“The Decline of Conceptual Articles and Implications for Knowledge Development”) in the January 2010 issue of JM alerts readers about the value of conceptual articles to the marketing discipline. It also notes the alarming decline in the share of conceptual articles over the total number of articles published. The author reports that this decline is especially sharp for JM (relative to other top marketing journals) and that much of this decline has occurred in the last decade.

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Posted by Francesca V. Cooley at 7:20 PM | Permalink | Comments (0)

Diego Rinallo and Suman Basuroy (“Does Advertising Spending Influence Media Coverage of the Advertiser?”) analyze this very important issue in the November 2009 issue of Journal of Marketing. Their analysis offers the rare research opportunity to either validate or reject the widespread presumption that editorial content and advertising content are domains that are independent of each other. Their results indicate that there is indeed a strong positive influence of advertising spending on media coverage in consumer magazines. Interestingly, the authors also find that the extent of this media coverage influence on a publisher is greater when there is higher dependence for advertising revenues on a specific industry. In addition, the media coverage awarded by peer magazines appears to influence coverage decisions for any given publisher.

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Posted by Francesca V. Cooley at 3:46 PM | Permalink | Comments (1)

The Inman, Winer, and Ferraro article in the September 2009 issue (“The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making”) offers and tests predictions on how category and customer characteristics and customer activities influence in-store decision making. It also highlights several consumer-centric strategies to decrease the likelihood of unplanned purchases.

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Posted by Francesca V. Cooley at 3:40 PM | Permalink | Comments (4)

A Guest Editorial written by David Reibstein, George Day, and Jerry Wind in the July 2009 issue poses the following question: Is Marketing Academic Losing Its Way? Introspective and critical reappraisals of academia usually produce healthy and useful outcomes. Quick examples include the 1987 book titled Relevance Lost: The Rise and Fall of Management Accounting by H. Thomas Johnson and Robert S. Kaplan and the May 2005 HBR article titled "How Business Schools Lost Their Way" by Warren G. Bennis and James O’Toole. The former stimulated a timely debate about the relevance of management accounting practices and needed reforms. The latter article fuelled a welcome and widespread discussion about contemporary business education. In that spirit, I hope this guest editorial provokes much needed discussion about our discipline.

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Posted by Francesca V. Cooley at 4:22 PM | Permalink | Comments (11)

The article by Stefan Stremersch and Walter Van Dyck in the July 2009 issue of (Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field) offers an informative framework on Life Sciences. It also outlines directions for future research on life sciences marketing as an exciting new line of inquiry.

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Posted by Francesca V. Cooley at 4:18 PM | Permalink | Comments (2)