Archives
- How Wealth and Need-for-Status Influence Consumer Behavior Toward Luxury Goods
- Gap Between Program and Commercial Audiences
- Empirical Findings on “Rule of Three”
- Decline of Conceptual Articles in the Marketing Discipline
- Influence of Ad Spending on Media Coverage in Magazines
- Factors That Influence In-Store Decision Making
- Is Marketing Academia Losing Its Way?
- Marketing of the Life Sciences
- Negative Fallout from Demoting Is Worse Than Positive Impact of Elevating Customers
- Marketing’s Influence Within the Firm
- Get Promoted in Marketing Academia
- Breaking Through Fast-Forwarding
- Does Academic Research Help or Hurt MBA Programs
- Leveraging Social Capital for Business in China: The Power and Pitfalls of Guanxi
- Curse of Competitiveness
- Customer Equity
- Factors that Influence the Presence or Absence of CMOs in Firms
- Evolutionary Insights Become Revolutionary: Rethinking Causation
- A Critique of the Net Promoter Metric
- Game Theory Framework Provides Insight into Consumer Behavior
- Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase
- The Influence of Avatars on Online Consumer Shopping Behavior
Recent Posts
- How Wealth and Need-for-Status Influence Consumer Behavior Toward Luxury Goods
- Gap Between Program and Commercial Audiences
- Empirical Findings on “Rule of Three”
- Decline of Conceptual Articles in the Marketing Discipline
- Influence of Ad Spending on Media Coverage in Magazines
- Factors That Influence In-Store Decision Making
- Is Marketing Academia Losing Its Way?
- Marketing of the Life Sciences
- Negative Fallout from Demoting Is Worse Than Positive Impact of Elevating Customers
- Marketing’s Influence Within the Firm
