There's a Client-Agency Disconnect Going On
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We at RSW/US recently completed our 2009 ½ Client-Agency Economic Outlook Survey with respondents including 200 marketing executives and 100 advertising agency executives. We had a nice range of agencies (Leo Burnett and Mindshare for example) as well as clients (Abbott, Kraft and Lego for example).
We found agencies are a bit more optimistic than clients regarding the economy and the ad business for the remainder of ‘09.
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