Backlash for the overexposed?
I like Rachael Ray. I'm a fan of her original 30-Minute Meals show on Food Network and I've got a couple of her cookbooks that I use a lot. But I think Rachael is balancing precariously on the border of being over-exposed. Just the other day she signed on with Dunkin' Donuts to be their spokesperson through 2010.
I think the donut thing runs contrary to what she's already selling through her--let's list them out--4 shows on Food Network, 1 talk show in syndication, 1 national magazine (launched with some fanfare thanks to Oprah Winfrey), her set of cookware (plus another that she endorses), and 17 book titles currently in print. Dunkin' says she'll advise the company's product development team on more food options, so maybe we can expect some non-donut food choices in the near-term. But really, how much Rachael Ray is too much Rachael Ray? I know there are a lot of Rachael-haters out there already, but that is besides the point. At what point does the dominance of a celebrity personality start losing its value? I'm a fan, but even I'm growing tired of her over-friendly brand.
