Community

Community

  « Backlash for the overexposed? |  Home  | Mobile steps on the gas »

Going green

The forthcoming 12-million copy print run of the final volume of the Harry Potter series will be printed on 30% recycled paper, and a deluxe edition will be printed on 100% recycled paper. If you watched the Academy Awards a few weeks back you couldn't help but be brow-beaten by the go-green speeches of Al Gore and his supporters. A new skyscraper going up in Manhattan, at 55 stories it will be second in height only to the Empire State Building in New York, will be the most eco-efficient building ever built. Being good to Earth, it appears, has finally caught on.

How do you suggest marketers parlay this new consumer (and business) awareness into something they can champion in their own products and services?

Posted by Allison on March 20, 2007 2:26 PM |
AddThis Social Bookmark Button

TrackBack

TrackBack URL for this entry:
http://www.marketingpower2.com/mt2/mt-tb.cgi/173

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

AMA IconPowered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.