Mobile steps on the gas
The mobile channel has had its fits and starts in the last few years when it comes to receiving live and up-to-date content. Every carrier has its own platform, each with its own quirks that consumers need to navigate to get online or receive content. For a lot of potential mobile content users it is just too much of a hassle--they'll wait and try it once the technology is easy to use and content easy to navigate.
I received a press release today about a service that may take the mobile market one step closer to realization. The product is from a company called ZenZui, which is financially backed by Microsoft, and the application is its ZenZui Zooming User Interface. Essentially, mobile users can use the service to organize their favorite mobile content categories in a visually appealing format on their mobile screen. The release included this YouTube link of a quick video demo of how it works--I found it appealing.
http://www.youtube.com/watch?v=r12eUXJNbl8
What do you think? Is this what the mobile market needs?
