Got more milk?
The California Milk Processor Board has taken the popular, national "Got Milk?" ad campaign online and made it interactive. The campaign offers up an online game and contest called "Get the Glass" that teaches players the good points of milk consumption while they participate. Top trivia scorers can then play against other top players for a $5,000 cash prize. The game is cleverly designed, and actually kind of fun to play, and the "Got Milk" print ads have garnered their own cache. But will older kids and teens, the campaign's target group, play or pass? Don't kids these days consider themselves way too cool for something like this? It all seems rather too wholesome when compared to the other online games and interactive sites that are so popular with the group today.
