Community

To a Web-savvy marketing reporter such as myself (dusts off shoulders) these numbers come as no surprise. But what is surprising is how quickly blogging is catching on with the general population.

Marketers: This could spell trouble. The days are over when you can get away with running a bad blog. (The good news is that marketers tend to be more with it and they run decent blogs.)

Here are three simple tips for beginning bloggers:

1) Define your niche. Figuring out who your audience is will make SEO and all sorts of Web marketing a lot easier for you if you determine who you're writing/producing content for. This one is a no-brainer.

2) Install some sort of analytics counter on DAY ONE. Google Analytics is a good free stat counter that will give you plenty of info. (If you're running a low-budget campaign, this may be the way to go.) OneStat and Omniture are excellent -- albeit not free -- counters.

3) Keep your posts short. And on that note...

Cheers,
D

(P.S. - Here's a YouTube video I found with tips on blog optimization for SEO. Enjoy!)