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A captive audience

Airports are the bane of many travelers' existence, with frazzled crowds, salty food and interminable delays. But for marketers, they may be Shangri-La. What's better than a captive audience craving distraction?

Hefty and Glad Products Co. are taking full advantage of new security measures that limit travelers to carry on one one-quart bag holding their liquids and gels in 3-ounce containers by handing out free storage bags to unprepared passengers in the security line.

And Airborne, the cold-fighting herbal supplement, is in on the game, too. Airborne reps are traversing the concourses at Chicago's and Denver's airports this holiday season, handing out free samples of lemon-lime powder for passengers to mix with water and stave off the sniffles.

Evidently, the Airborne folks did the same thing last year at Boston's Logan Airport.

Brilliant, no? Who's next?

Posted by Elisabeth on November 30, 2007 1:56 PM |
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Comments

Guinness? In Hefty bags? On the plane? Brilliant!

Posted by: Daniel | November 30, 2007 2:57 PM

I love it, maybe adding in droppers to collect their 3 ounces!

Posted by: Tammy | December 4, 2007 8:11 AM

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