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Dr. Pepper brings the Cherry Chocolate Rain

Okay, so there's this new viral video, "Chocolate Rain," starring Tay Zonday:




Now check this out. Dr. Pepper turned it into a (semi) real hip-hop video to promote its new flavor, Cherry Chocolate Diet Dr. Pepper. (Gross, I know.)

Anyway, take a look:



(Addendum: The more I think about this, the less I think it's a creative move. It was more a smart media buy, I think. To test ad recall, let's see how many folks are blogging about this in a week.)

Posted by Daniel on November 30, 2007 8:53 AM |
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Comments

Is Dr. Pepper marketing made up of a bunch of old guys? "Chocolate Rain" is old news.

Posted by: Ann-Marie | November 30, 2007 11:18 AM

Well, Dr. Pepper is an old brand...

And Tay's older than he looks -- he's 25. So who knows?

Nice Web site, by the way, Ann-Marie.

Posted by: Daniel | November 30, 2007 11:38 AM

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