Rumor mill: NewsCorp to buy LinkedIn
TechCrunch UK reported on Thanksgiving that Mr. Murdoch could look to buy LinkedIn, a social networking site for professionals, as early as January 2008.
As you probably know, NewsCorp took over MySpace a couple years ago when it bought Intermix Media Inc. in 2005.
Since then, MySpace's user base, while not shrinking, has started to level off. Why? Here's my theory (which, with $2, will get you a bus ride): Youth marketers will tell you that young folks hate anything "corporate," so once NewsCorp stepped in, kablooey.
Okay. So do us older folks -- of which there are more than 16 million on LinkedIn -- feel the same way? If the NewsCorp deal does happen, will the number of subscribers also taper off?
Is a NewsCorp deal the "kiss of death" for Web 2.0?
As you probably know, NewsCorp took over MySpace a couple years ago when it bought Intermix Media Inc. in 2005.
Since then, MySpace's user base, while not shrinking, has started to level off. Why? Here's my theory (which, with $2, will get you a bus ride): Youth marketers will tell you that young folks hate anything "corporate," so once NewsCorp stepped in, kablooey.
Okay. So do us older folks -- of which there are more than 16 million on LinkedIn -- feel the same way? If the NewsCorp deal does happen, will the number of subscribers also taper off?
Is a NewsCorp deal the "kiss of death" for Web 2.0?
