That bandwagon is painted green
What is it about November that makes if feel like everyone is now fully immersed in the 'going green' phenomenon? Did media planners schedule this blast of do-goodery specifically to hit us when the clocks rolled back and we are spending more time in our nests? To get a dose of moral righteousness in us before the holiday gluttony ensues?
The most brow-beating effort of late comes from NBC Universal, which is currently in the midst of its "Green Week," where programs, PSAs, news reports and adverts are themed around the environment. Characters on Days of Our Lives are having a green-washed wedding this week. The Today Show talking heads are reporting from the Arctic Circle, Antarctica and the equator. Even the peacock's feathers are shimmering in shades of green.
Does anyone see this marketing campaign as anything more than green-washing? Perhaps the goal is simply general awareness, but a TV channel as social preacher isn't what most people look for in their television (except maybe Fox News). As I've caught bits and pieces of these green stories on the evening news, all it has elicited in me is a 'so what' and an urge to flip the channel.
