Be relevant with your holiday promotions
I just read a funny post by Robert Gorell on Grokdotcom in which he writes of a supermarket's Hanukkah ham special.
Here's the photo from the blog post:
Here's the photo from the blog post:
Oops. Kosher laws actually prohibit Jews from eating pork, something that's extremely basic to the religion.
Robert brings up a good point: Just like with anything else, marketers really need to understand their audience before pitching a product. Any product. It doesn't matter if it's a Web analytics service or a box of staples. If your pitch isn't tailored to your audience, don't bother making it.
(Speaking of which, at some point, I have to write my top 10 list of PR pet peeves. Any ideas?)
Comments
Daniel,
Glad you liked the post!
Here are a few of my PR pet peeves to get you started:
1.) Cold Calling -- Emailing me about your client's revolutionary new product is bad enough if it's irrelevant to anything I've ever written about. If you cold call me, you're no longer a PR "professional"; you're a telemarketer.
2.) Adding Me to Your PR Spam List -- I've never written about any over your clients, but somehow you've got my email address. Congratulations. Now do me a favor and don't email me unless it's personal and you've at least bothered to introduce yourself.
3.) Fake "Personalization" Tactics -- Wow, you mean you've got an automated emailing system that puts my name into a queue so I'll think that you know or care about my name? It doesn't necessarily work. I've even received handwritten letters from PR folk before that fell flat because they weren't addressed to me directly (i.e., the person simply wrote a bunch of cards out and mailed them to a list). If you don't make it relevant to me, my blog, or my business, it's kind of difficult to make it through a even a short letter where you just talk about yourself and your business.
...
Is that the type of stuff you had in mind?
Posted by: Robert Gorell | December 5, 2007 4:00 PM
Great start! I'm thinking of stuff like when PR folks send out mass e-mail and use a CC instead of a BCC. Great to know you're simultaneously pitching me and 5,000 other media outlets. (I mean, I know they're doing it anyway, but still...)
Posted by: Daniel | December 6, 2007 7:31 AM