Marketing News blog contest extension
Hey, guys! Last week I announced a contest offering up the chance for you to be our first-ever guest blogger.
We've decided to extend the deadline. But in addition, we're also giving away a copy of Seth Godin's new book, Meatball Sundae, in addition to the 2007 Berry Book Prize-winning The 86% Solution: How To Succeed In the Biggest Market Opportunity of the 21st Century, by Vijay Mahajan and Kamini Banga.
Here's what you have to do: E-mail us a blog post about the book's thesis. It's that simple! The book's about how the future of marketing is in the developing world, or, as Mahajan and Banga say, the remaining 86%.
E-mail your posts to dhonigman [at] ama [dot] org. I look forward to hearing from you!
Comments
Perhaps I missed something. The contest prize is the very book that we have to read and comment on (which means we have to have it already)??
Posted by: Marcom Blogger | December 13, 2007 10:05 AM
Not at all. Just write what you think about the idea, and I don't think you need to actually read the book.
Just answer the following question: Does marketing's future lie in the developing world? Why or why not?
Sorry for the confusion.
Posted by: Daniel | December 13, 2007 10:12 AM
Having lived in developing countries for the last 15 years, I would say that the future of marketing does indeed lie in the developing world. The developed world is overly competitive and saturated with too many product offerings, while it is easy to find gaps in the developing world. If proper marketing strategies are used - those that are applicable to the country and stage in its development, there is much scope for success.
Posted by: Julia Saurazas | December 19, 2007 5:49 AM