PepsiCo gives consumers the silent treatment in Superbowl spot
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This year, Purchase, N.Y.-based PepsiCo is airing a 60-second, pre-Superbowl spot that will be completely silent. The ad will feature two guys in a car, en route to their friend Bob's Superbowl party, but they forget where his house is.
In a stroke of inspiration, the car's driver leans on the horn. One by one, the block's homeowners turn on the lights, and dogs start barking up and down the street. The house that remains unlit: Bob's place.
Talk about targeting. What do you think of this spot? (P.S. - I'll post it once it becomes available on YouTube.)
In a stroke of inspiration, the car's driver leans on the horn. One by one, the block's homeowners turn on the lights, and dogs start barking up and down the street. The house that remains unlit: Bob's place.
Talk about targeting. What do you think of this spot? (P.S. - I'll post it once it becomes available on YouTube.)
Comments
I can't wait to see it; it will be a very memorable commercial.
Posted by: Trinton | January 28, 2008 6:34 PM
That doesn't make any sense! I guess I have to see it to understand, but as of now, it seems like a colossal waste of money to air an ad of that description. I thought at least it would be a moment of silence for our troops or something else patriotic or worthwhile.
Posted by: Lisset | January 29, 2008 2:36 PM
Actually, the commercial is based on a joke that stems from the deaf community. Bob is deaf. I think it will be effective and humorous when everyone stops what they are doing because there is no sound coming from there TV and realizes what the commercial is about.
Posted by: Christina | January 31, 2008 10:02 AM