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10 billion online video views in December '07 [Marketing News + Notes]

In December 2007, American Web users watched more than 10 billion videos online, according to comScore Video Metrix, making it the heaviest month for online video viewing ever.

Here's where they went:


DecemberOnlineVideo.bmp

Also, 77.6 million viewers watched 3.2 billion videos on YouTube.com, the average online video duration was 2.8 minutes, and here's what I think it the most startling stat:

The average online video viewer consumed 72 videos in December. So marketers: If you can figure out a way for your business to leverage online video, do it.

If you're already using it, what exactly is your company doing? Why did you decide to use video?

Posted by Daniel on February 25, 2008 8:59 AM |
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