Marketing News Issue Preview: Feb. 15, 2008
The February 15 issue of Marketing News will be chock full of goodies, including:
Our cover story, written by Arundhati Parmar, is a look at location-based technology and how companies are targeting consumers.
Staff writer Elisabeth Sullivan examines honesty in consumer-generated reviews for her latest feature.
Caralene Robinson, director of brand marketing and entertainment at Boost Mobile, joins us for a "10 Minutes With" Q&A session.
How do marketers create a successful request for proposal? We cover RFPs in our Core Concepts section
We take a look at audio branding and how one small credit union took a big-time step in its marketing efforts.
And much more, of course.
Staff writer Elisabeth Sullivan examines honesty in consumer-generated reviews for her latest feature.
Caralene Robinson, director of brand marketing and entertainment at Boost Mobile, joins us for a "10 Minutes With" Q&A session.
How do marketers create a successful request for proposal? We cover RFPs in our Core Concepts section
We take a look at audio branding and how one small credit union took a big-time step in its marketing efforts.
And much more, of course.
