Community

Our March 1 cover story is an in-depth Q&A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there.

Why is so hard to make it in the funeral industry? Because it's impossible to create new business. The Heartland Cremation and Burial Society in Kansas City, Mo. is our featured Case Study.

For our Best In Class feature, staff writer Elisabeth A. Sullivan takes a look at Jessica's Biscuit, a Boston-area cookbook store, and how it's grown to become a heavy hitter on the Web.

Also in this issue:

- How to pick an agency.

- How social media communities can tap customers' minds for valuable insight.

- Online job recruitment.

...and more. Stay tuned for the March 1 issue of Marketing News!