Super Bowl winners--on the marketers' end
OK, so the Patriots didn't make history (or repeat it, depending on how imprecise you want to be when counting). Kudos to the Giants, but we're moving on. And as we move on, let's consider which marketers beat the competition to register in our snack-addled brains.
Here are my top three choices for Super Bowl ad champ:
AP Photo: Image courtesy of http://www.washingtonpost.com/wp-dyn/content/article/2008/02/04/AR2008020400776.html?nav=rss_artsandliving/entertainmentnews
1. The Tide to Go spot with the interviewee's distracting stain- Funny and perfectly suited for the product.
2. The Coca-Cola spot in which Charlie Brown (in balloon form) emerges triumphant- Visually interesting, sweet and fun... well-suited for a Coke spot.
3. The eTrade baby trading spot with the clown- Prompted some big laughs while highlighting the product's ease of use. (It's so easy, a talking baby could do it.)
Honorable mentions go to Doritos, with the spot featuring a very angry rodent, and Bud Light for "Wine & Cheese Party," which seemed to play well to its target audience. (Not being a member of that audience, I can't quite be sure.)
Which spots ranked in your top three? You can watch them again on Spike.com or AdAge.com .
Comments
I liked the Coca-Cola spot too. I think it would have been better though if they had a balloon of Lucy come at the last second and take the bottle away from Charlie Brown.
Posted by: Andrew | February 5, 2008 3:34 PM
Andrew: I think you just wrote part 2 of the Coke commercial!
Posted by: Mary | February 6, 2008 10:22 AM
I agree with your three choices and added two more. I really liked the Audi "Godfather" spot and Bridgestone's "Scream". Overall, the Tide to Go commercial was the clear winner (no pun intended).
Posted by: Mike Wienke | February 6, 2008 6:27 PM