Marketing News issue preview
To coincide with Tax Day, Marketing News is running two feature stories that address tightening marketing budgets-- that dreaded topic-- in a not-so-gloomy light. A recession may be upon us, and corporate America may feel its lingering effects into the next calendar year, but that doesn't mean marketers should just batten down the hatches...
Consider this an opportunity to hone in on the strategies that work. Get the most out of your money. And read contributing writer Daniel Honigman's "The Recession Blues" in our April 15th print issue to find out more.
My feature, "Just Say No," might give you a few ideas on how to more effectively target customers who matter by weeding out those who don't.
Read them both for ideas on how to leverage your marketing dollars. And while you're at it, check out Daniel's interview with Leonard Bayer, chief scientist at Rochester, N.Y.-based research firm Harris Interactive, and columnist Michael Krauss' look at Ketchum and Omnicom's new word-of-mouth marketing division, Zocalo Group.
Let us know what you think.
Comments
hi there, do i have to subscribe to read? Julie
Posted by: julie | April 13, 2008 9:20 AM
ps just linked to your blog on my blog too
Posted by: julie | April 13, 2008 9:23 AM
Thanks, Julie.
Marketing News' print content is available to American Marketing Association members. We publish a semimonthly magazine, which is free with an AMA membership, and that content is also made accessible to members online at MarketingPower.com.
Posted by: Elisabeth | April 14, 2008 9:10 AM