Marketing News issue preview: May 1 issue
As more consumers spend time surfing the Web, more marketers are turning to online advertising in their quest to reach their customers where they are.
The question, as always, is how do you get the most bang for your marketing buck online? One answer may be to stretch that buck further, from sales and brand awareness to social responsibility.
In our May 1 cover story, "Give Back with a Click," we take a look at sponsor-supported click-to-donate Web sites as viable advertising vehicles. You're investing in online advertising anyway, so you might want to use that money not only to build your online brand presence but also to affiliate your brand with a charitable cause, such as breast cancer research or hunger prevention. Read the cover story in our May 1 issue to learn more.
Also, check out contributing writer Daniel Honigman's interview with Fred Taylor, senior manager of the "proactive customer service communications department" for Dallas-based Southwest Airlines. Southwest knows a thing or two about effective customer service: The airline received the fewest complaints per 100,000 passengers out of the 16 leading airlines researched in a recent survey. Taylor's title just about says it all, doesn't it?
Please check out our latest issue and let us know what you think.
Comments
What a great idea! Each business in that position has the opportunity to let a portion of their advertising budget really help others out! Go for it!
Posted by: Benjamin Kamp | April 29, 2008 8:58 AM
I just skimmed the May 1 issue during lunch. You're right, the charitable cause sponsorship definitely can attract those who feel passionate around a specific cause. It can be a good ad vehicle if you share that same passion and commitment.
Posted by: Neil Sagebiel | May 1, 2008 1:13 PM