Marketing News issue preview: June 1 issue
The Memorial Day kick-off to summer has come and gone, but that doesn't mean that we here at Marketing News are going to settle into a more relaxed pace of content delivery. Instead, we're plowing ahead with a very full issue for June 1st:
In our Knowledge Base section, we're addressing two especially relevant marketing topics, considering the technologically driven, consumer-controlled culture we live in, as well as our current philanthropic bent. We're taking a look at interactive marketing and nonprofit marketing, with interviews with two experts and authors:
-Christopher Vollmer, vice president and partner of the New York-based consulting firm Booz Allen Hamilton, and author of Always On: Advertising, Marketing and Media in an Era of Consumer Control
-Katya Andresen, vice president of marketing at the Bethesda, Md.-based charitable giving portal Network for Good, and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Also in this issue, freelance writer Jeff Borden explains how Norwalk, Conn.-based Belvoir Media Group, a publisher of special interest publications, sped the turnaround time spent converting readers of one of its publications into subscribers of another.
And in my feature, "Focus on the Details," I take a look at the effects that typos and other mistakes-- large and small-- can have on your marketing campaign and what you can do to prevent them.
Please peruse our June 1st issue and let us know what you think.
