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Marketing News issue preview: May 15 issue

How does a state that boasts of the World's Biggest Ball of Twine compete with the likes of picturesque Colorado and glitzy California when marketing itself to American travelers? In our May 15th issue, freelance writer Jeff Borden takes a look at how Kansas-- with a state tourism budget ranked 44th out of 50-- gets its marketing messages out to interested parties.

Also in this issue:

- In "Partner to Profit," I take a look at the power of cross-promotions and strategic partnerships as tools for not only expanding your reach but also differentiating your brand.

- Columnist Michael Krauss explores noted PR man Richard Edelman's career choice and the benefits of building a trusting relationship with your customers.

- And freelance writer Deborah L. Vence explains how some students are getting firsthand experience in qualitative research.

Please take a look at the May 15th issue hitting AMA members' mailboxes this week and let us know what you think.

Posted by Elisabeth on May 13, 2008 4:15 PM |
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