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Marketing News Daily Digest - Friday, June 13

The Marketing News staff is wrapping up another busy week. Take a closer look at what’s making news today in the marketing profession. Click on the hyperlinks in each item to read the original coverage.

-- Google and Yahoo have formally announced an advertising partnership. The “non-exclusive” agreement with allow Yahoo access to Google’s AdSense for search and content advertising programs in the U.S. and Canada.

More news after the jump:

-- The Outdoor Channel, which underwent a rebranding last year, is launching an eco-friendly corporate responsibility initiative.

-- To showcase its program for prospective M.B.A. students interested in marketing, the University of Chicago Graduate School of Business will hold its first recruiting event focused on marketing on Tuesday, June 17. The marketing open house will include a discussion of the Chicago GSB marketing curriculum, a model class, and a panel presentation featuring current students and marketing executives who graduated from the school.

-- Capitalizing on consumers’ ongoing concerns about gasoline prices and their vehicles’ fuel efficiency, Jiffy Lube is touting its new “Fuel Efficiency Review” service. Beginning June 18, customers who purchase a Jiffy Lube Signature Service Oil Change at participating location will receive a Fuel Efficiency Review detailing tips that, the company says, could save them up to 55 cents per gallon of gas.

-- Kayak.com is launching a display advertising platform optimized for the travel industry. Similar to the text ads that are already available through the Kayak Publishing Network, the new system helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific airline/hotel/car brands and car type.

Posted by John Delavan on June 13, 2008 10:38 AM |
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