Marketing News Daily Digest - Monday, June 16
-- Advertising economist Jon Swallen says the current U.S. economic downturn is due only in part to cyclical economic issues such as sagging consumer spending. Ironically, he says, the ongoing shift from traditional to digital media—one key area of growth for advertising—is actually contributing to the overall ad economy slowdown.
More news after the jump:
-- Chris DeWolfe, who in 1998 created the original incarnation of MySpace.com, is not content to run the most world’s most popular social networking site. Now he wants MySpace to be the next indispensable Web portal.
-- Are newspapers as we know them destined to disappear like the dinosaurs? Randy Siegel, president of Parade Publications, maintains that key innovations can allow newspapers to reverse their fortunes.
-- Rob Walker, author of the weekly New York Times Magazine column “Consumed,” has devoted countless articles to telling Americans why we buy things. In his new book, Buying In: The Secret Dialogue Between What We Buy and Who We Are, he examines the latest generation of consumers who have been inundated with 360-degree advertising campaigns. But instead of finding them jaded or immune to marketing ploys, he describes a youth culture that embraces certain brands as forms of self-expression. And when there isn't an existing brand that fits the bill, they'll create brands of their own.
-- CNN has topped Google as the most popular search source for video news online, according to a new study by Performics.
