Marketing News Daily Digest - Thursday, June 12
The Marketing News staff will contribute to this blog regularly to deliver quick summaries of what's making news in the marketing profession. Click on the hyperlinks in each item to read the original coverage. Today's hot topics:
-- TNS Media Intelligence reports that the U.S. advertising economy grew a meager 0.6% during the first quarter of 2008, as concerns about the economy continue to hinder spending in most major media.
More news after the jump:
-- The Wall Street Journal reports that, in the wake of the disastrous earthquake in China on May 12, major advertisers (including Proctor & Gamble and Coca-Cola) are struggling to determine how—and when—to appropriately promote its offerings in that important growth market.
-- Philadelphia’s two major daily newspapers caused a stir recently by publishing print and digital ads for a fictitious airline (“Derrie-Air”), all of which were designed solely to measure the power and reach of such ads to readers across media platforms. Read about the controversy and visit the clever Web site for the fake airline.
