Marketing News Radio: Being R.E.A.L. about Partnerships and Fundraising
For the nonprofit marketers out there, today's show will help take your fundraising efforts to a whole new level. But everything covered today can be applied to partnership development, co-branding efforts, and strategic alliances.
My guest today was Marc Pitman, a multi-million dollar fundraiser, a sought-after fundraising coach and an expert on how to build up your development program. Today's program was an excellent follow up to the AMA's Nonprofit Marketing Conference held earlier this month in D.C.
With more than $306 billion raised this past year in charitable giving -- a number that continues to creep upward each year -- some may think the job of fundraising and partnership development is getting easier. However, as Marc noted, the actual number of donors is dropping. To combat this decline, and to help improve development efforts, he wrote a book called Ask Without Fear. In his book he talks about a R.E.A.L. methodology for connecting donors to what matters most to them.
Today's show hit on many key points any non profit marketer and donor development officer will benefit from. For our for profit marketers, if you have any role in partnership development and strategic alliances, you'll most definately benefit from Marc's CPI formula and PYITS perspective.
-- David Kinard, PCM
Host, Marketing News Radio
