On Social Media...
We here at Marketing News have been busy compiling our weighty summer magazine issues, so please excuse the interruption of regular blog posts of late. We'll be back on a more normal schedule very soon.
In the meantime, though, we wanted to draw your attention to the work of Forrester VP and social media expert Josh Bernoff (who also happens to be a Marketing News columnist). Along with his Forrester colleague Charlene Li, Bernoff wrote Groundswell: Winning in a World Transformed by Social Technologies, a guide intended to get companies up to speed on social media strategies. Check out this review on AdAge.com.
Bernoff contributes monthly columns in Marketing News, discussing the application of social media in the corporate setting and sharing tactics on how best to use social media tools-- and to get your entire organization on board. Look for his next piece in our July 15th issue, set to hit your mailbox next week.
