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AdLife agreement announced at Ad:Tech Chicago

Avenue A/Razorfish and Pluck Corp. announced a new agreement today to develop and market the ad industry's first technology that will inject social media and consumer-generated content into mainstream digital advertisements like banner ads.

The project, code-named AdLife, would mean a viewer would be able to view user-generated reviews without having to leave the display page. Shiv Singh, vice president and global social media lead for Avenue A/Razorfish stated in a release: "It's clear that consumers want a stronger voice in the conversation with the marketer. When developed, AdLife will enable consumer participation and social influence inside the billions of impressions received by traditional digital ad units."


Posted by Allison on August 6, 2008 2:38 PM |
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Comments

Sounds interesting, but unclear. I would like to know more.

Posted by: Kenyatta Lovett | August 11, 2008 9:27 PM

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