Marketing News issue preview: August 15
It's that time of year again. Teachers and students alike are gearing up for the school year, getting their pencils and protractors organized for all of the reading and writing and 'rithmetic that lies ahead. And marketers don't have to miss out on all of the homework fun.
Check out the August 15th issue of Marketing News, in which marketing research vet Jack Honomichl is at it again, ranking the top 25 global marketing research companies, which command nearly 70% of the money spent worldwide on research services.
Also in this issue:
- Our columnists delve into lessons on clear and effective communication: Michael Krauss discusses Procter & Gamble CEO A.G. Lafley's ability to adapt and innovate for the next generation, and Don E. Schultz takes a look at the benefits of keeping everyone outside of the marketing department up to speed on your marketing strategy.
- Freelance writer Patricia Riedman explains how doing your homework is key to hiring the right marketing team.
- And I take a look at how real estate developers like the Chicago-based Scion Group have created new marketing vehicles with their luxury off-campus student residences.
Please peruse our August 15th issue and let us know what you think.
