What do you think about Marketing News?
Like any top-flight magazine, Marketing News is constantly trying to improve itself for its readers, which is all of you. In fact, we on the editorial side of the magazine are having a brainstorming session this Friday to discuss what the magazine is today and what it will become in the next five years, whether in-print, online or in whatever other form you, our readers and AMA members, want.
I’d love to hear your thoughts. We’ve already done one formal readership study and plan another, but I’m open to your individual suggestions as well.
How do you read each issue of Marketing News you get? Cover to cover? Only skim the headlines, look only at case studies, cover stories?
What do you want to see in our pages? What can help you be better marketers? How do you see us evolving in the online world? Do you think print magazines will eventually go away or do you see a value of having a paper product you can take with you on an airplane or elsewhere?
What do you think are top marketing issues today and into next year that we should be covering? What marketing topics are you and colleagues talking about that we should be writing about as well?
I look forward to hearing from you here, or feel free to e-mail me directly at jfrank@ama.org.
Comments
I really enjoy most of the article presented. I am in the Sausage business which means I look mainly for things tha pertain to my business; what competitors are doing how manufactures are improve retail sales through internat and such.
Thanks for all the great write-ups and continue the good work.
Posted by: Michael Johnson | August 21, 2008 3:14 PM
I don't read cover to cover. I often flip through cover to cover. Although I dislike the tabloid size of the magazine it is too cumbersome. The header in the upper left hand corner of the left hand page is distracting the way it is treated. There is a good amount of information, sometimes too much.
Posted by: Stacy VanDenHeuvel | August 25, 2008 4:27 PM