A smart marketing move
I always enjoy a good marketing hook (I would say gimmick but I know that’s a loaded word that upsets some of you). I came across one this week in a mediapost.com story about Smart USA, which distributes the Smart car here in the States.
Smart has cut a deal with a New York City parking operator to offer 50% parking discounts for Smart cars at its lots around the city.
Smart cars are tiny, even smaller than Cooper Minis, measuring only 106 inches long. I think when I was in college, we had sub sandwiches longer that at dorm parties.
I love the whole concept of the special parking rate. Parking is beyond precious in New York; if you haven’t tried it lately you probably don’t know that you need to bring your entire 401K along to pay for an hour or two in a lot or garage.
So this deal will get attention even from non-Smart car owners. Plus, its just fun, the little car getting the little parking rate, kudos to everyone involved.
