How are you marketing in these tough times?
Watch for the Oct. 15th issue of Marketing News, we’ll be running the first in a series we’re calling Austerity Marketing. This first article will look at consumers’ mindset in this difficult economy and how consumer marketers are reshaping their messages in the face of almost constant negative economic and financial news.
For our next piece in this series, we’re already in search of BtoB marketers who are adjusting or changing their marketing messages, strategies and plans for 2009 because of the economy. If you’re one of those –we’re looking for people from all sizes and shapes of BtoB companies – drop me a line or leave a comment here and we’ll be in touch.
My wife does BtoB marketing for a software company here in Chicago. She happened to call me from the road today and I asked her how she’s adjusting (that’s the hazard of being married to a journalist, you never know when an interview might start).
Her first thought was that this is a good time to step up marketing to show that your company remains strong even in these tough times. If your competitors are cutting back, you’ll stand out (we have an article and a column on that philosophy in our Oct. 15th issue too.) Her next thought was that it’s a good time to go to vendors and renegotiate for better prices. She promises me more tips when she gets home later this week.
Send us yours in the meantime.
I’m also working on another story for an upcoming issue looking at how to monitor social communities for comments, criticisms, etc. about your company. If you’re doing that and have good advice to share, write me at jfrank@ama.org, or leave a comment for this post.
