Stop being spooktacular
I’m getting flooded with sales and marketing e-mails with Spooktacular, or some variation thereof, in their headlines to tout Halloween sales. Please stop.
If that’s as creative as your ad copy writers can be, find some new ones. Imitation may be the sincerest form of flattery but this is getting ridiculous, and ineffective.
It’s a long-time American tradition to pin sales to various holidays (although it’s always difficult for me to consider Halloween a holiday since I work on it and then have to give away candy besides), but let’s be a little creative in holiday tie-ins.
