Your Turn – Pick Marketing Hits & Misses of 2008
We’ve begun planning and researching for our year-end issue of Marketing News which will include a look at marketing hits and misses for 2008. What would you put in each of those categories?
Did Barack Obama score a hit with his 30-minute TV buy on several networks, attracting on the order of 33 million viewers?
How about john McCain and his use of Joe the Plumber? Or maybe the biggest marketing hit of the year politically should be credited to Saturday Night Life which scored a ratings comeback thanks to Tina Fey aka Sarah Palin. I watched some of those and was struck by how unfunny some of the non-political skits were. The show still isn’t as good as it once was, in my opinion.
What about marketing hits in other areas? With the economy such a mess now it’s sometimes hard to think about what happened earlier this year, so help us out with your thoughts. What was the big consumer good product marketing hit of the year? How about in BtoB or marketing research breakthroughs?
We’ll also be featuring a marketing quiz in our year-end issue, so start cramming for that. Who knows, maybe some of your suggestions here will find their way into the quiz.
