American Express CMO's Mplanet Presentation, In A Nutshell
American Express Chief Marketing Officer John Hayes gave one of the best speeches at Mplanet today, in my personal opinion.
Here are a few of my favorite quotes:
“This generation will be defined by how we answer the economic hurdles that we face, how we respond not only to our current difficulties, but how we prepare our future generations for security, wealth and prosperity. It’s our time to step up. I don’t care if you’re 25 or 52. It’s up to us.”
“The only one who truly knows who we are is the consumer. The consumer is going through a massive shift in their behavior. People are redefining what’s possible, what’s real and what’s next.”
“We create hope. We create a better tomorrow.”
Hayes' advice:
1. Establish new customer listening posts, and engage with customers on as personal of a level as possible.
2. Don't just cower. Have the courage and perspective to bring about a positive change.
3. The world, and business, will move on without you if you're not constantly innovating.
