Obama-thon becomes marketing vehicle
Next week's inauguration of President-Elect Barack Obama has spawned a shadow market of products for sale--T-shirts, bottled water, posters, buttons--so much so you'd think his campaign to win American votes was still on. Here in Obama's adopted hometown of Chicago, the newspapers are already featuring special sections on inauguration, still a week away.
Today's Chicago Tribune featured an article on the various products that are selling like hotcakes and the food section of the paper featured recipes that highlighted Obama's heritage, including an odd Spam-made sushi thing (no thanks).
But it's not only Chicagoans that are finding a seat on the Obama bandwagon-marketing vehicle. The Hollywood Reporter writes that MSNBC.com is attaching its name to the inauguration by booking 27 movie theaters to show the parade and ceremony live on the big screen free of charge, but tickets require registration at MSNBC.com. For a news outlet, it'll make great impact with word of mouth.
On a fun note, Paste magazine lets you make the Obama madness personal. A knock-off version of the red, white and blue illustration poster designed by Shepard Fairey and used during the campaign can now feature YOU!
Are you taking advantage of the marketing phenom that is Obama? Maybe throwing an office party with Obama cupcakes? Tell us about it!
Comments
Episode XI Studios took four of our best customers and two of our largest prospects out for lunch. We took a back room at a local restaurant, had the TV's turned to the inauguration, and had a great time. The lunch must have worked because we received a signed contract out of the deal...it was a great day!
Posted by: Randy Davis | January 20, 2009 3:37 PM