Marketing Writer Cameos In Music Video
I've watched more indie rock music videos - my marketing message of choice - than I can remember. But seeing myself in a music video was a first for me.
My friend Drew stumbled upon a music video for the twenty-piece rock outfit The Polyphonic Spree the other day, just because he wanted to see their acclaimed live performance of the Nirvana song "Lithium." Boy was he shocked when he saw none other than yours truly, head-bobbing and dancing amidst the masses.
I was shocked too by my cameo. The video was filmed at a Spree show I caught in Dallas in 2007. There were video cameras all over, but I never knew what became of the footage. Now I see its up on YouTube, and its been spreading out among friends, family, co-workers, and now blog readers, reaching folks who wouldn't have sought out the marketing material otherwise.
I'm a bit biased, but its a pretty sweet video, perfectly capturing the energy from the band's live show. But from a marketing output standpoint, honestly, the Spree should be doing better. This video's gotten less than 3000 views since December, and its nowhere to be found on the band's own web page or on MySpace. Ditto any footage of the new title sequence for the heavily-hyped Showtime series The United States of Tara, for which the Spree did the song. You guys may rock, but you shouldn't let these opportunities for self-promotion pass you by.
Enjoy the vid below. You can see me briefly at the 2:10 and 2:14 mark. I'm the guy in the blue shirt standing next to the gent that's got his arm up in the air.

