Marketing News issue preview: March 30, 2009
It's March. We've escaped the winter doldrums and are fast approaching a sunnier spring. Let's hope that statement serves as an analogy for our economic situation, as well.
That said, we at Marketing News are taking an optimistic-- but realistic-- approach to our story selection this year, choosing not to dwell on the negative and instead to help you navigate through these troubling times and plan for a rosier future.
In our March 30th issue, we're running the second story in our "Get in the Game" series, offering you tools, tactics and strategies that could help you survive and win during and after this recession. Check out staff writer Piet Levy's feature story on word-of-mouth marketing called "Get the Word Out."
Also in this issue:
- Our cover story, "Solving the CMO Puzzle," discusses the reasons behind head marketers' quick turnover at the top and what it takes to cement their spot in the C-suite.
- In "Check Your Head," Editorial Director John Frank takes a look at emotion tracking in ad research.
- And columnist Michael Krauss discusses how choice architects can help marketers "nudge" consumers to make certain purchase decisions.
Please read our March 30th issue, on its way to Marketing News readers this week, and let us know what you think.
