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Questions for YouTube Marketers: Will It Blend? Will Bike Hero Be Victorious?

Answer to the former - almost always yes. Answer to the latter - most definitely. See for yourself.

The Will It Blend? video series and Bike Hero video are two solid examples of YouTube marketing that generated a whole lot of buzz and hits. Both marketing campaigns were featured in the article "I Tube, YouTube," which appears in the latest issue of Marketing News.

Will It Blend? was the brainchild of Blendtec, a primarily B-to-B blender manufacturer in Utah. Over the course of nearly 100 videos over two years, Blendtec's tongue-in-cheek, highly destructive YouTube videos have been seen more than 200 million times, generating a 700% increase in sales for the company's products. The videos have gotten such a large following, more people have subscribed to the Blendtec YouTube site than to Barack Obama's YouTube channel.

As a one-off, Bike Hero, made to promote the Activision Blizzard video game Guitar Hero World Tour, was one of the most buzzed about videos of 2008, generating over a million views in just a few days. The elaborate piece, showcasing a bicyclist's epic journey through a real world Guitar Hero-style course, was put together by Droga5. It created some controversy and backlash - the video was positioned as user-generated, not the work of an ad company - but there was more praise than criticism among Guitar Hero lovers.

Find out more about these examples, and tips for successful YouTube marketing, in the March 15th issue of Marketing News.

Roll 'em!

Posted by Piet on March 12, 2009 12:33 PM |
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