Holy Spock!
Some unassuming Trekkies were set to stun when Leonard Nimoy was beamed in for a brilliant surprise marketing stunt.
The New York Times and Entertainment Weekly have got the goods.
Monday night, the most celebrated Star Trek film, Star Trek: The Wrath of Khan, was to be screened at one of the nation's coolest movie theaters, the Alamo Drafthouse in Austin, along with 10 minutes of the new Star Trek movie out in May. The new film's writers and producer Damon Lindelof, co-creator of Lost, were there for a little introduction.
But within the first few minutes of Khan, the scratchy print went up in flames. That's when the filmmakers stalled the audience, and an incognito Leonard Nimoy took the stage to announce the surprise world premiere of the new movie, happening right there, right now.
Whoa. You don't have to be a Star Trek fan to realize what an awesome marketing ploy this was (although being a Star Trek fan, I thought this was very cool). And naturally, the buzz is blazing for the new movie, generated by bloggers in the crowd of the new premiere that were stoked to be let in on this great big surprise.
Check out the rough video of Nimoy's surprise appearance. The crowd, understandably, goes wild.
