Growth declines in marketing research industry
Summer has (nearly) arrived and verdant growth surrounds us. Unfortunately, the word "verdant" might not be used to describe the growth in the marketing research industry these days.
As Jack Honomichl writes in this year's "Honomichl Top 50" report of the top-ranking marketing research firms in the United States, "real growth" in the U.S. marketing research industry declined in 2008, the first such downturn in more than two decades.
In the June 30th issue of Marketing News, our research issue, Honomichl analyzes the top 50 firms (determined by revenue) plus 146 member firms of the Council of American Survey Research Organizations. And this year we've added a variety of tables and charts to further illustrate Honomichl's findings.
We've also added a handful of experts' predictions of upcoming research trends, as well as a Q&A with Kantar Group CEO Eric Salama and a story on what research buyers are looking for from research suppliers this year.
The June 30th issue of Marketing News will be hitting your mailbox next week. Please take a look and let us know what you think.
Comments
Perhaps part of the problem is the measure. Honomichl-50 may not be good enough sample to measure true MR growth anymore.
Posted by: Tom H. C. Anderson | March 7, 2010 3:45 PM