Who Do You Trust? Apparently, Not Us
This spring, GfK Custom Research fielded an international survey on the level of trust held for various professional groups and organizations by consumers. The findings for marketing-related professions were lackluster, at best. Other professions in the bottom third of trust value included politicians (18%), banks (37%), trade union representatives (43%) and lawyers (47%). Firefighters were deemed the most trustworthy professionals, earning a 92% trust value. What do you think? Why do people have a poor opinion of the profession?
% of respondents who trust the various professional groups
Marketing Researchers 55%
Journalists 41%
Marketing Professionals 39%
Advertising Professionals 28%
