Magid Abraham Awarded the Parlin Award
On the second morning of the AMA's Marketing Research Conference in Palm Desert, Calif., Dr. Magid Abraham accepted the 2009 Charles Coolidge Parlin Marketing Research Award, a prestigious award granted annually since 1948. Abraham gave a stirring speech about his career in the marketing research profession, and the audience learned about his roots as a "farmer's son" in Lebanon through his current role as president, CEO and co-founder of comScore Inc. Trained at MIT, all his work has followed his view of "automate to dominate," which allows researchers to let technology handle all it can and "save brain cells for insightful analysis." He said, "We are more successful when we simplify."
Summing up on the rewards of operating in the fast-changing marketing research industry: "This is an industry that rewards creativity and entrepreneurship."
Learn more about Magid in his own words by reading a Q&A interview conducted by Staff Writer Piet Levy in the Sept. 30 issue of Marketing News.
