Thanks for a List of Jargon to be Banned
Anyone who’s worked with me or talked to me for any length of time knows how I detest jargon and also can’t stomach people who only speak in jargon. I tend to think of jargon as the last refuge of people who can’t put together coherent sentences using words everyone else uses.
So, I enjoyed getting a note the other day sent by an old source from my PRWeek days, Detroit-area PR man Jim Bianchi, who is compiling a list of buzz words to be banned.
He may still be seeking nominations, so it’s not too late to add your most-hated overused trite phrase to his collection. My favorite (or would it be least favorite) on the list he has so far is the last one on his jargon phrase list, namely: “the glide path of mission critical work streams.”
What? That makes me want to react like Robert DeNiro in Taxi Driver --- “you talkin’ to me?”
Not with that phrase you’re not (or “you ain’t,” to use the jargon of my childhood in Brooklyn).
