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MN Columnist Michael Krauss in WSJ Today!

A quick shout-out to Marketing News columnist Michael Krauss for his work being cited (and himself quoted) on page B1 of The Wall Street Journal today. The article, "After Ditching Tiger, Accenture Tries New Game" looks at Accenture's efforts to rebuild after dropping Tiger Woods as the face of its brand. Michael Krauss' Chicago-based firm, Market Strategy Group, tested the ads for the company. Michael's been an MN columnist since 1998. You can read a selection of his previous MN columns here. Also, if you'd like to get more marketing perspective on the Tiger Woods issue, Marketing News Staff Writer Piet Levy wrote a great piece on it in the first edition of our new, biweekly newsletter, Marketing News Exclusives. You can register to receive the newsletter on MarketingPower.com.

Posted by Allison on January 14, 2010 4:00 PM |
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