Get Your Hard Hats On Marketers
Forrester Research released a report Wednesday indicating that 75% of global marketing teams will reorganize by 2011. "The reasons are many," Jon Symons, director of media relations, wrote to Marketing News, citing "economic turmoil, the rise of digital marketing and social media and maladaptive organizational charts that are slow to react to consumer needs." Click here for a take on the report.
As your competition seeks to renovate and improve their marketing structure, you can't just sit idly by. So, (cue Marketing News plug), get a sense of what you can do to build/rebuild your marketing structure from a new Marketing News feature, "Under Construction," appearing in the April 30th issue out now. The story includes insights from marketers at some of the fastest growing companies in the country (plus a university in Indiana and a hotel company in Italy) into how they successfully built up or renovated their departments and today ensure that their marketing structure stays solid. The article also lists six "building blocks," considerations for marketing department construction or renovation.
AMA members, take a look at the article by clicking here.
