U.S. Mobile Marketers Can Learn From Those Who've Gone Before
In the latest issue of Marketing News, we feature an array of content on mobile marketing, including:
- exclusive research on mobile usage in the United States
- tips on how to design a mobile Web site
- a feature story on how researchers are using texting to conduct surveys
- and a feature story on what U.S. marketers now entering the mobile space can learn from marketers in countries such as Japan and South Korea who've been experimenting with the medium for the better part of a decade
In the latter feature, experts working in Asian markets pointed to an innovative mobile campaign that Motorola ran in Hong Kong in 2007 as an example of how marketers are leveraging mobile's own channel portfolio as part of their integrated marketing strategies. Here's a video on that marketing effort:
